Ad Spend Transparency
Central to a strong ROI (or ROAS) is managing the cost of any advertising campaign. So how does a marketer go about managing the costs? The costs are what they are, right? Wrong.
Nearly every platform, vendor, and certainly agency has to add in their own costs to each ad campaign to keep the lights on, pay bills, and make a profit. Some are more transparent about this as they may disclose it in your agreement, others use misleading terms like dynamic margin. With Spill, you see beyond empty words with real data.