The challenge with digital advertising is that platforms, vendors, and even agencies often only share a limited amount of information with marketers. This problem is known as information asymmetry. Just like how a used car dealer may not tell potential buyers about hidden car issues, so to do platform, vendors, and even agencies withhold key information regarding advertising campaigns.
Spill's mission is to shift the power back to advertisers by providing marketers with complete transparency and actionable insights regarding all aspects of their campaigns.
Getting Spill setup is as easy as a click of a button. With our 100+ marketing integrations, you can get the actionable insights you need within minutes. Work with vendors or agencies that provide manually reporting? No worries, Spill can also work with CSVs, PDFs, Data Warehouses, and the list goes on.
Benefit from the Scale of Billions
Every day, Spill analyzes data on hundreds of millions of consumers across billions of daily data points. This scale provides Spill the unique ability to see where consumers are being reached, the associated cost of reaching consumers across different platforms and mediums, how a given consumer responds to different formats, interests over time, just to name a few.
This core knowledge is then mapped to marketers' campaigns where Spill identifies what the vendor's reporting and analytics is not telling you. It's like playing poker, but seeing everybody's hand. The result, you win!
Answers at Your Fingertips
Spill was created to shift the power back to Marketers, not to consume more of a Marketer's valuable times or confuse them with complex reporting or vast data dumps.
That's why Spill packages up all the learnings and actionable insights into a clean, easy to use, dashboard. We don't just stop there, Spill then proactively sends timely notifications of issues or potential opportunities to ensure every Marketer is on top of their game.
Before Spill, I was trusting that our ad agency was running our ad campaigns well, as it was hard to make heads or tails of the metrics given to me. Spill has made it easier to evaluate the effectiveness of our agency as well as shows me how well our ad budgets are being spent.
